The newly formed Triathlon Industry Association (TIA), of which us here at 220 are founder members, has launched the most comprehensive research study ever undertaken of the British triathlon community.
The aim is to help develop the understanding of the sport in the UK to support its growth and development post 2012.
Conducted over a four-month period, the project will seek to collect over 5,000 responses to provide an authoritative and insightful report into Britain’s active triathlete population.
To incentivise these responses, the industry has clubbed together to create a pool of over 60 prizes that will be won by respondents throughout the project.
Wetsuits, swim lessons, event / show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list which is still growing and can be viewed here.
The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors and media will be working in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.
The TIA study will provide a detailed insight into:
- Participation: ranging from when people started the sport to how active they are now.
- Expenditure: what, where and when people are buying and how much they spend.
- Demographic data: who are Britain’s triathletes and what else do they do?
The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.
To participate in the research and be in with a chance to win one of the fantastic prizes visit https://www.research.net/s/UK_triathlete_survey_2012
