Hooked on Strava challenges? Sucker for their segments? Take a look at their new bike gear, featuring the distinctive orange across a number of items that includes a cycle jersey, bib shorts, gilets, socks and arm warmers.
Available for UK shipping via their online shop but in US prices only at present, the jersey costs $120, the bib shorts are $165, the gilet is $125, the arm warmers $45 and the socks $18.
Be aware though that import tax and duty can sometimes apply to the carrier on arrival when shipping from the US – Strava say that they plan to let UK customers pay in local currency soon and internationalise the online store further in 2015, which should make things easier.
And don't forget, if you are hooked on online training services like Strava, Garmin Garmin and the rest then check out our advice on getting the most from them without becoming obsessed with stats – click here.
What do you think of this new Strava gear? Let us know in the comments below!