Xterra England wins TV deal
Premier off-road triathlon event to be screened on Channel 4, Eurosport and Sky Sports
The Xterra England Championship triathlon, held in Cranleigh, Surrey on the 7th-8th September has today announced that it will be televised across Channel 4, Sky Sports and Eurosport. The 1-hour highlights package will incorporate the entire weekend of off-road fun, including the Xterra England Championship race, Try-a-Tri X-triathlon, 6-hour endurance mountain bike race and the open water lake swim races.
Xterra England triathlon is a fantastic multisport event in the heart of England. Set in the stunning grounds of the Vachery Estate, Surrey (in an ‘Area of Outstanding Beauty’) age-groupers and elite triathletes will compete over the 1.5km spring-fed lake swim, before taking on the 30km mountain bike course through the un-touched Vachery Estate, before hitting the trail runs in the surrounding private woodlands.
There will be great drama on the day as the elite racers battle for the Xterra England title (the European series finale), whilst the countries best amateurs will be racing for world championship qualification at the subsequent Xterra World Championships in Maui, Hawaii on October 27th 2013. So far, confirmed to race are former world-champion Nico Lebrun, the 2-time Asia-Pacific Triple Crown Champion Ben Allen, local-resident and the most successful Xterra Champion in British history in Sam Gardner and also international athlete Jacqui Slack.
Behind the fast-racers are hundreds of amateur triathletes of all shapes and sizes having great fun on the challenging Xterra course.
Race Director, Mark Davis said:
We are really excited that Channel 4 will be filming Xterra England and our festival of off-road fun. It demonstrates the prestige of the event and it is the biggest off-road triathlon event in this country.
Pro-triathlete and favourite for the win, Australia’s Ben Allen said of the race weekend:
"The variety that Xterra offers is amazing. You get a beautiful swim, an ever changing environment and turns and obstacles are great. The pristine, untouched run is very unique to Xterra.
"My top tip for someone is to come in to Xterra England with an open mind, looking forward to the challenge and enjoy the challenge and the atmosphere and cool vibe."
The Xterra England weekend festival will be filmed by Dream Team Television on behalf of Channel 4. The 1-hour highlights programme will be screened soon after on the Sunday morning and the following Tuesday. There will be regular repeats on associated channel’s including 4+1, 4oD and 4Music. The programme will also be repeated throughout the year on the Sky Sports network and also Eurosport – up to 40 times throughout the year. The event will be seen by millions of sports fans and will introduce Xterra England to a wide audience.
Find out more about Xterra England and sign up to this race weekend at the event website: http://xterra-england.co.uk/
View a course guide filmed by pro-triathlete and course designer Sam Gardner here: http://youtu.be/Cx3W8nYLmQk
Xterra England are seeking companies and organisations who would like to partner with the event and reach a world-wide audience. Sponsorship of the Xterra England Championship Festival will deliver your brand leverage over a number of months and an indelible brand experience to deservedly proud finishers and a captive live and TV audience.