World Champ launches new tri

Jodie Swallow lends support to the Lakeside Triathlon


Returning from Australia only the day before, where she won the ITU World Long Distance Triathlon Championships, British Olympian Jodie Swallow was at The Boardwalk at Lakeside Shopping Centre last Friday, to help launch the Lakeside Triathlon – a new mass participation sporting event hosted by Lakeside and supported by Thurrock Council, which takes place at the shopping centre on Sunday, 27 June 2010.


Organisers of this exciting event, One Step Beyond, have joined forces with Thurrock based Mike Porter, Triathlon Racing Inc (pictured above right) to offer a unique swim, bike and run challenge for both novice and experienced triathletes. The sprint distance triathlon will start and finish by The Boardwalk and Vue Cinema at Lakeside and consists of a 750 metre swim in the Alexandra Lake, followed by a 20Km bike leg on the roads in and around Lakeside, and ending with a 5Km run on the centre’s closed private roads.

“It has taken a lot of hard work and perseverance to get this event off the ground because of the complexities involved in staging it on the site of one of Europe’s largest and busiest shopping centres, but the fantastic support we have received from all of our partners will, make this a truly unique event for both competitors and spectators,” says Adam Moffat, One Step Beyond.

Paul Lancaster, General Manager of Lakeside (pictured above left), is delighted to offer the centre’s excellent facilities for such an inspirational event. He said, “With the 2012 London Olympics little more than two years away this is an initiative that we are delighted to support. We encourage our staff, retailers and customers to rise to the challenge by participating or coming along to watch friends and family in an event which will kick start our planned summer season of activities.”

Jodie Swallow, from Brentwood, is working with Triathlon Racing Inc to offer personal and group training sessions at Lakeside in the lead up to the triathlon, to participants of this and other events in the fast-growing multisport calendar.


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