The Glasgow 2014 Commonwealth Games pictograms have been launched by organisers as the three-years to go countdown begins.
The pictograms have been developed to promote the 17 sports, including triathlon and celebrate the performances of the athletes that will compete in Glasgow.
The creative concept behind the development of the Glasgow 2014 pictograms has a direct link to the Glasgow 2014 brand, which was designed to reflect that in competitive sport; measurement, timing and results are everything.
A unique component of the design of each sport specific pictogram has been the involvement of a current or aspiring Commonwealth Games athlete. Working in conjunction with each Scottish Sport Governing Body, an athlete from each sport was identified to provide sport specific advice, technical feedback and endorsement for the pictogram designed for their sport. This included working directly with the designers to fine tune creative concepts in a quest to accurately portray the defining moments.
Peter Anderson was the triathlon representative, commenting: “The concept behind the pictogram is very clever. It depicts the triathlon very well and it’s obvious what sport it represents.”
The triathlon event of the Glasgow 2014 Commonwealth Games will take place at Strathclyde Country Park, a venue synonymous with staging world class triathlon events with the regular visit of the British Triathlon Super Series. The 2011 GE Strathclyde Park Triathlon was the latest Super Series race at the venue in May and delivered an exhilarating event that saw two former world champions Tim Don and Helen Jenkins taking the titles.
This year’s British Triathlon Super Series has become one of the closest title run-ins in Super Series history and this weekend hosts the finale of the event at the Virgin Active London Triathlon on Saturday 30 July. Find out more on www.britishtriathlonsuperseries.com
