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Mega month for Wiggle

Online bike retailers have nipped to the library, taken out the record book, driven to a quiet place… and ripped it up. Yep, Wiggle have just registered the biggest month in their existence…

Recession? What recession! This just in from the online wizards that are Wiggle…

It has been a record-breaking summer for online bike retailer Wiggle.co.uk. The award-winning website saw traffic reach an all-time high in July with more than 2.1 million visits, which is up more than 80% on July 2008. Over the same period, international traffic rose by a staggering 308%, while UK traffic increased by 38%.

It has certainly been a busy time for the Portsmouth-based company. In July, Wiggle launched versions of its website in four foreign languages – Japanese, German, Spanish and French. It has also added a wide range of brands to its pages, has introduced user-generated reviews of hundreds of products and is now shipping to more than 70 countries worldwide. On top of this, dedicated web wizards have been working

on improved SEO (search engine optimisation), new social network initiatives and highly targeted PPC (pay per click) campaigns.

“It’s definitely an exciting time for us, with our worldwide expansion really taking off and sales going from strength to strength,” said Wiggle’s web manager Steve Mills. “It is all underlined by our new pricing strategy: we’re offering our customers the lowest prices we can possibly sell at and it’s clearly working.”

For more info and gear galore, go to www.wiggle.co.uk.

Profile image of Matt Baird Matt Baird Editor of Cycling Plus magazine


Matt is a regular contributor to 220 Triathlon, having joined the magazine in 2008. He’s raced everything from super-sprint to Ironman, duathlons and off-road triathlons, and can regularly be seen on the roads and trails around Bristol. Matt is the author of Triathlon! from Aurum Press and is now the editor of Cycling Plus magazine.