Look move into apparel market

French bike giants diversify their product range

Look has announced they’re following Mavic’s successful diversion into apparel with a link-up with the Rossignol Group, who produce Rossignol apparel. Rossignol currently cover the winter market – snowboarding, skiiing and the like.

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Jean Holvoet, the originator of Rossignol apparel, will head up the business owned by Look Cycle. Holvoet will continue to collaborate with Jean-Charles de Castelbajac on designs.
 
Jean Holvoet explains, “This licensing relationship with Look will ensure the continuity of our apparel team resulting in continued innovation, reliable deliveries for our customers and future growth for our apparel
business.”  
 
“Licensing the apparel business to Look Cycle is a key building block in the Group’s plan towards long-term health and profitability,” said Bruno Cercley. “We are happy to be associated with a world-class brand like Look Cycle that shares our relentless focus on great products and exceptional customer service. This license will allow Group Rossignol to concentrate on its core business of designing and delivering the best winter hardgoods, while giving the Rossignol brand a chance to grow within the apparel category.” 

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“We were excited to license Rossignol’s apparel business due to the strength of the brand name, the solid team that’s in place and a similar focus on technically superior products,” said Dominique Bergin, President of Look Cycle.  “We are confident that there is a significant opportunity to increase the sales of Rossignol branded apparel in the years ahead.”