GE goes for Gold with GB team

GE to sponsor British Triathlon in run up to London 2012 Olympic Games

British Triathlon could soon fulfil its Olympic medal-winning potential and become one of the UK’s next great sporting success stories, thanks to a new partnership with GE, announced today.
GE, one of the worldwide sponsors of the London 2012 Olympic Games, will become Partner of British Triathlon teams, providing support and expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. They will also support British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach Development programme.
As part of the partnership GE will work with British Triathlon to identify ways to support the 50-strong team of athletes – which includes Men’s World and European Champions Alistair and Jonathan Brownlee, Women’s Under 23 World Champion Hollie Avil and the 2008 Women’s World Champion Helen Jenkins. 
In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and improve the performance of the team in the events leading up to and including the Olympic Games. 
Zara Hyde Peters CEO of British Triathlon commented: ”It is fantastic news for the sport that we have been able to partner with GE to support our performance pathway. At an elite level this is a sport where Britain has been a dominant force at international level. We currently have five reigning World Champions and an incredibly talented team of athletes and support staff. I am confident that the support of GE will increase our medal winning potential in 2012.”
Head Coach Joel Filliol said: “The GE GB Triathlon team, as one of the strongest teams in the world, is always looking for advantages over the competition. The aggregation of marginal gains can make the difference that means winning medals. GE’s healthcare technology will mean that we are better equipped to monitor and manage the health and fitness of athletes as they push themselves to the limits of performance.”
Current ITU World Champion, Alistair Brownlee added: “This sponsorship is going to mean a great deal to the whole team because it will help reduce the amount of training time missed through injuries. This could make a significant difference as we strive to be the best in London 2012.”