Tickets for the Olympic Games go on sale on 15 March 2011 and there will be a range of prices and initiatives aimed at making tickets as accessible as possible. Following detailed venue and sport schedule modelling, 800,000 more tickets will be made available – an increase of 10% on the figure previously announced.
The ticket price strategy includes:
8.8 million tickets available for the Olympic Games
75% of these tickets will be on sale to the public from March 2011
90% of these tickets will be priced at £100 or under
Two thirds of these tickets will be priced at £50 or under
2.5 million tickets will be priced at £20 or under
Ticket prices will be per session, the length of which will vary from sport to sport. There will be 649 separate ticketed sessions across the 26 sports during the Olympic Games. The full list of prices per sport is available on the London 2012 ticketing website.
London 2012 has also revealed details of a new scheme, ‘London 2012 Ticketshare’, which will see many thousands of school children receiving tickets to the Games. A levy on the price of prestige hospitality packages will allow 100,000 tickets to be donated to schools in London and around the UK via the London 2012 ‘Get Set’ education network and the Olympic and Paralympic style schools sports competition. Further details of this scheme and how schools can apply will be announced in 2011.
LOCOG also confirmed that for over 200 Olympic Games sessions, a ‘pay your age’ scheme will operate. This will see anyone who is 16 and under at the start of the Games pay their age – and anyone aged 60 and over pay £16. These sessions will be spread across all sports and all venues.
London 2012 Chairman Sebastian Coe commented, “We have three clear principles for our ticketing strategy – tickets need to be affordable and accessible to as many people as possible, tickets are an important revenue stream for us to fund the Games and our ticketing plans have the clear aim of filling our venues to the rafters. When we won the right to stage the Games, we made a promise to inspire young people to choose sport and our ticket prices will get as many young people as possible to the Games.”
London 2012 will have more tickets on sale for disabled people than any previous Olympic Games in history. There will be seating options available for visually impaired and hearing impaired people, as well as those who cannot manage steps and wheelchair users.
Following further detailed venue planning, more tickets will be on sale than previously thought. Up to 8.8million tickets will now be available, an increase of 800,000 with 75% of these tickets being available to the public through the application process.
The London 2012 ‘Sign Up’ programme was launched earlier this year. So far over 1.7 million people have signed up and are receiving news and discount ticket offers for sporting events. Those who have signed up will be among the first to find out when tickets go on sale.
Sign up to register your interest in London 2012 tickets at www.tickets.london2012.com