Where to find the best early-bird 2025 Black Friday deals now

Black Friday is a fantastic chance to get your swim, bike and run kit for less every year. Many brands are launching their deals early though – and here are some scorching hot ones I’ve found already.

Black Friday falls on Friday 28th November in 2025. But waiting until then to grab your bargains could see you missing out on some of the best deals, as some brands have already kicked off their sales.

The likes of Nike, Lululemon, My Protein, and Decathlon already have hundreds of deals to choose from. They’re definitely worth a look if you are keen to upgrade your sports watch, running headphones or other tech!

Closer to 28th November, head over to our main round-up of the best Black Friday triathlon deals, for deals on Garmin watches, run shoes, and tri tech. It’s worth keeping an eye on your favourite brands too – or those which you visit often for frequently-replaced items like running shoes. Amazon also have a wide range of competitive deals now live across sports and tech, too.

Ultimate guide to the best Black Friday 2025 triathlon deals

Where to shop the best early Black Friday triathlon deals

1. Nike

Sports behemoth Nike has already started their Black Friday discounts, which are live and accessible via their website. With hundreds of run shoe deals, sportswear, plus accessories already significantly reduced in price.  

2. Decathlon

Known for its affordable sports gear, French brand Decathlon has released its Black Friday deals early. They can be shopped as early as today and sales include big discounts on running shoes, multisports watches, and cycling gear.

3. Sigma Sports

Sigma Sport is set to release their Black Friday deals at midnight on Wednesday 12 November 2025. This year, they’re doing a big Black Friday cycling kit drop, with big discounts on bikes, wheels, bike jerseys, and bike jackets.

4. Lululemon

A high-end sportswear brand that’s built up a follow thing thanks to the sleek and fashionable apparel, Lululemon joins the Black Friday sales and is offering early access to those who sign-up to their free email list. In the meantime, you can shop big discounts now via their ‘We Made Too Much’ collection here.

5. Sportsshoes

Sportsshoes is one of the best stops for shopping triathlon and run gear from a range of top brands, all at affordable prices. The site is running its own Black Friday deals, which commence on Thursday 13 November at 10am UK time. Sign up to their newsletter to be the first to access the discounts on running shoes, sports clothing, and tri tech. For early-bird deals, you can also head over to their outlet now for 30-80% off men’s and women’s sports kit.

6. My Protein

My Protein has already set off their Black Friday deals with up to 60% off their nutrition and activewear. Grab discounts on their best-selling whey protein powder, clear whey powder, creatine, and protein cookies. Discounts are changing each day, with the biggest offers set to drop on the day itself: 28 November through to 1 December.

7. SunGod

Known for their high-quality running, lifestyle, and snow sports sunglasses, SunGod are offering Black Friday Early Access to those who subscribe to their free mailing list.

8. Harrier Running

UK-based Harrier Running are offering 20% off their best trail running gear this Black Friday. From ultralight race vests to all-weather waterproof jackets, use the code ‘BLACK20’ at checkout to benefit from the discount along with free shipping – only while stocks last.

9. Hoka

Hoka has announced that they’re running a range of Black Friday deals, with the option to get early access to the sales via newsletter sign-up. Deals are said to range from popular Hoka running trainers, trail running trainers, hiking boots, and more. 

10. On Running 

Known for their cloud running shoes and sleek, minimalist designs, On Running is another popular run brand who have announced the drop of a Black Friday and Cyber Monday sales collection for 2025. For first pick, simply sign up to become a member (it’s free) and you’ll get early access on discounted shoes and apparel. 

11. Salomon

Known for their high-tech winter sports gear and mountain running kit, Salomon have announced some upcoming Cyber Deals as part of the Black Friday sales this November. All you need to do is become a free S/Plus member for access to free shipping and deals. 

12. Castelli 

Snag a deal on some seriously good quality Castelli kit via their ‘Off the Back’ sale that’s live now. Deals range from 25-50% off, which in most cases translates to some pretty mega discounts ranging from £50-£150 price reductions. US-based customers won’t be disappointed either with major promos from 30-50% discounts on top cycling and sports gear. 

13. Huub

Huub has already kickstarted their Black Friday best sellers sales with some products discounted as much as 50%. Sales include some of our favourite reviewed triathlon products like the Neoprene Swim Socks, Aphotic Swim Goggles, Ageis X Wetsuit, and handy TT Bag – check out all the sales via the link below.

Early-bird Black Friday deals live now

Huub Brownlee Agilis II wetsuit

Designed alongside Ali and Jonny Brownlee (and you don’t get much better than that in tri) the Agilis II is a superb wetsuit. I’ve tested the V1 before and chose it when I swum the length of Coniston in 2022. If you’re going to attempt over 9km of swimming, I figured you’d better do it in a wetsuit that will help you!

The Agilis II combines flexibility through the arms and shoulders with support through the core and lift through the legs to keep you perfectly balanced in the water.

Here, the men’s suit is on offer at a whopping £375 discount. You can read our full review of the v1 suit here.

Garmin Fenix 7 Pro Sapphire Solar

The new Fenix 8 might be available and bagging all the headlines now, but this powerhouse of a multisport watch is still well worth a look in previous versions.

I found the Fenix 7 at John Lewis reduced from £599.99 to £499.99 which is a saving of £100. It’s the Solar version too, which includes solar charging to improve battery life, plus it’s the Sapphire spec which gives you a scratch-resistant screen.

The Fenix has more features and health monitoring than you can shake a stick at, plus this is the mid-size 47mm version which will suit most athletes. You can read a longer review here.

Huub Aphotic Goggles

Back to Huub’s big Black Friday sale for another triathlon classic – the Aphotic goggles. Huub have reduced these by 50% making them £24.99 rather than £49.99, which is an absolute steal.

The Aphotics are a larger open-water goggle which is comfortable and feels secure on the face. I’ve used these for years, especially in races where conditions might change. Why? The lenses change colour with changes in light levels, making them perfect for swims where you could encounter both cloud or strong sunshine.

The Huub Aphotics are included in my guide to the best swimming goggles for pool and open-water, which you can find here.

Garmin Forerunner 255S

This time it’s good old Argos that has a deal worth looking at if you’re in the market for a new Garmin. Here I’ve chosen one of the Forerunner models which while less blingy than the Fenix, packs a whole lot of tech into a smaller, lighter package and at a much lower price point.

Here the watch has £80 off, making it £219 rather than £299. That ‘s’ stands for ‘small’ here and at 41mm wide it is suited to smaller wrists. It’s got full mutisport options though and a bright AMOLED screen, making it feel much more luxe than the price tag would suggest.

The Forerunner range is my go-to and I’ve tried several models, however the review here is courtesy of Rob Slade, one of 220‘s most experienced gear testers.

There will be plenty more deals over the coming days and weeks, so keep coming back here to find them.

Plus, it’s worth doing your research ahead of the week of 28th November so you know exactly what you want to buy. Here at 220, we have a huge amount of product reviews and group tests online that you can access: I’ve listed just a few here.

• Best budget wetsuits for men and women
• Best swimming goggles for the pool and for open water
• The best multisport watches to buy in 2025