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Home / News / Panasonic link up with Brit Tri

Panasonic link up with Brit Tri

The BTF… in high definition

Panasonic has announced a new sponsorship with the British Triathlon Federation to become an Official Supplier to British Triathlon. The sponsorship of British Triathlon will last for an initial one year period and will see Panasonic supply a range of equipment, including plasma screen TVs and camcorders, which can be used for creation of digital content and enhanced athlete profiles giving an insight into training and preparation of British triathletes.

The sponsorship will provide Panasonic with a series of exclusive video diaries filmed by British triathletes as they prepare for major championships. The sponsorship will also provide Panasonic with product testimonials from British Triathlon for promotional purposes, exclusive photography as well as branding at the British Triathlon headquarters, National Performance Centre and on the British Triathlon website.

Panasonic’s announcement follows successful partnerships with British Rowing, British Sailing and a number of Olympic athletes.

Profile image of Matt Baird Matt Baird Editor of Cycling Plus magazine


Matt is a regular contributor to 220 Triathlon, having joined the magazine in 2008. He’s raced everything from super-sprint to Ironman, duathlons and off-road triathlons, and can regularly be seen on the roads and trails around Bristol. Matt is the author of Triathlon! from Aurum Press and is now the editor of Cycling Plus magazine.