As well as officially opening the show, the brothers will appear on stage for a Q&A session where they will share what it takes to compete at the very highest level in triathlon as well as tips and advice with the audience. From there the brothers will head to the OTE Sports stand to meet and greet fans, sign autographs and offer expertise on everything from nutrition to improving swimming technique.
To celebrate the Brownlees opening the event, OTE Sports has teamed up with the show to give visitors a chance to win one of 10 places at an intimate meet and greet with Jonny and Alistair. Visitors booking tickets using special advertised promo codes will be entered in the draw.
Other brands confirmed to be attending the show include Canyon, Sigma Sports, Chain Reaction Cycles, Vitus Bikes, Marin Bikes, Da Rosa, Orro, Argon 18, Muc-Off, Ribble Cycles, Zone 3, Wattbike, Schwalbe, Cannondale, GT, Fabric, Cervelo, Focus, Fulcrum, BKool, Tri UK, Fizik and 2XU.
A full line-up of inspiring cycling and triathlon stars will be announced ahead of the event.