Ali Brownlee joins INCUS Performance

Alistair Brownlee has joined the INCUS team as a strategic advisor

ali brownlee wins helvellyn triathlon

Alistair Brownlee has invested in INCUS Performance, a triathlon analytics company, and is to become a strategic advisor for the company. Alistair hopes to help further develop the INCUS platform and product offering to provide the ultimate training experience.


The INCUS platform provides not only data and analytics of a training session to the minute detail, but is working on automated insights that contextualise the numbers and show how these can be applied when progressing towards a specific goal.

Alistair says: “I’m fascinated by how technology can be used to help improve athletic performance. Two of the most important factors in training are efficiency and training load management. Through technology we have the ability to collect so much data, but the important and interesting part is how we distil that data into useful insights. I’ve really enjoyed working with the INCUS team to produce accurate and useful information that can add something to everyone’s training. Whether you’re a beginner wanting to track your fitness or an elite professional athlete
there are novel and relevant insights for you.”

Chris Ruddock, lead engineer and Managing Director at INCUS Performance, said: “To be working closely with someone as experienced as Alistair, not only as a professional athlete, but as one that has successfully competed across both Olympic and Ironman distances, is amazing. At INCUS, we’re all about taking a new approach, bringing innovation and creativity to endurance sports where there hasn’t been before. We’re proud to work with those who similarly push boundaries in sport, and are looking forward to embodying Alistair’s experiences in our upcoming insights, and the wider INCUS experience.”