Powerade Pulse launched

Powerade, Official Sports Drink of ‘Take To The Streets’ and The Great Event Series, is today giving sports people a new tool to keep their motivation high, and their training on track, with the launch of a new music application – Powerade Pulse.



The tool, which can be downloaded for free at the new Motivation Zone on www.poweradegb.com, analyses a runner’s iTunes files, detecting the beats per minute of each track. Runners can then enter their training duration, distance and preferred pattern, with the Powerade Pulse immediately returning a perfect playlist for the training, delivered straight to their iTunes library. The app can be used on any MP3 player and can create as many playlists as needed, allowing runners to tailor their specific training durations and patterns to music of their choice.



To support the launch of Powerade Pulse, Powerade is giving away 50,000 iPod shuffles on promotional bottles of Berry & Tropical Fruit, Cherry and Orange flavours. Customers just need to buy a promotional bottle and enter a unique code found on the sleeve of the bottle at www.poweradegb.com to find out if they are one of the lucky winners.



As well as Powerade Pulse, the Motivation Zone houses other useful tools including hydration and fitness calculators, examining fluid intake and heart rate vs abdominal strength respectively, giving runners the chance to take their training to the next level.



Earlier this year Powerade announced a new deal to become the Official Sports Drink of The Great Events Series and ‘Take To The Streets’. The deal, which will run until 2011, will see Powerade become a vital hydration and performance partner to the popular mass participation series.





The scientifically developed sports drink will be provided to the series’ 300,000 participants with essential hydration and training advice before, during and after each event. Powerade will also have a fully branded presence at each event and will support ‘Take To The Streets’ in advising participants through specific websites and additional materials. The ‘Take To The Streets’ initiative, organised by Nova International, aims to get more people active by encouraging them to complete one of the Great Events.



With the exciting Powerade Pulse tool now available for download and 50,000 iPod shuffles up for grabs there is no better time to get motivated and get active. To find out more visit www.poweradegb.com.