First Look: Endura Scottish whisky jerseys

“Born in Scotland. Ridden Worldwide” is Endura’s credo, and the cycle wear provider’s origins are firmly rooted in Livingston, Scotland.

Now, what do you think of first thing when you read “Scotland”? Rain, midges, bagpipes, tartan, haggis, empty country roads, a famous network of trail centres? Yes, all of this is part of Endura’s Scottish heritage – the trail centres and the weather obviously playing a bigger role than haggis. But what will really jump to your mind first thing is most likely to be: “Whisky!”

The “water of life” is Scotland’s traditional cultural icon all over the world. So what lies nearer than to celebrate the 19-year-old company’s origins with a special edition of Whisky Jerseys?

Endura start off with three Scotch Whisky brands whose names will make quite some whisky gourmets’ mouths water: Bowmore Single Malt Scotch Whisky, Isle of Skye Blended Scotch Whisky and Jura Single Malt Whisky.

All three Whisky Jerseys are handmade in Scotland, right in Endura’s facilities in Livingston.All three Whisky Jerseys feature a concealed front zip and three rear pockets. Elasticated sleeves and hem ensure a perfect fit. RRP: £39.99 at www.endura.co.uk.

Matt Baird Editor of Cycling Plus magazine

About

Matt is a regular contributor to 220 Triathlon, having joined the magazine in 2008. He’s raced everything from super-sprint to Ironman, duathlons and off-road triathlons, and can regularly be seen on the roads and trails around Bristol. Matt is the author of Triathlon! from Aurum Press and is now the editor of Cycling Plus magazine.