Cyclists ‘cooler, more intelligent’

BHF study finds good vibes for two-wheeled athletes


(Image: ProfDEH)


A new study from the British Heart Foundation has found the Great British Public considers cyclists to be “cooler, more intelligent and more charitable” than the average person.

What’s more, nearly a quarter of those quizzed said they would choose to go on a date with a cyclist over a selection of other sportspeople. More than one in four said they would want a cyclist on their pub quiz team, and a whopping 63 per cent of respondents said they don’t mind lycra – or even that they like it. 

The study was conducted with 600 people by insights firm Mindlab, with founder Dr David Lewis saying: “These results indicate we view cyclists as possessing attributes of which they can be proud.”


Do you agree with the study’s findings? Are cyclists cooler and cleverer than the average person? Let us know in the comments below!