British Triathlon has announced that Z3R0D has been appointed as the Official Performance Apparel Sponsor to all Great Britain Championship Teams, including elite, paratriathlon and age-group. ?
Z3R0D, a Montpellier-based French brand, driven by owners and triathletes Frédéric and Pierre Dorez, was selected by British Triathlon after an extensive tender process; aiming to determine not only a sound commercial relationship but also a partner that presented a dynamic forward thinking strategy and had a passion for the development of quality competition and casual triathlon wear.
Z3R0D also aims to enhance and expand the range of products offered to age-group athletes who successfully qualify to represent Great Britain via www.britishtriathlonshop.org
On announcing the relationship, Zara Hyde Peters OBE, Chief Executive of British Triathlon said: “Z3R0D impressed British Triathlon in many ways; their passion for triathlon was clear along with their reputation for making great products that we know elite athletes enjoy competing in. We feel Z3R0D represents many of the brand values of the sport of triathlon; it’s young, dynamic, innovative and modern, without compromising performance. We look forward to this exciting new relationship.”
Frédéric Dorez, cofounder of Z3R0D said: “Z3R0D, the number one French triathlon brand is proud to be appointed as the Official Performance Apparel Sponsor of British Triathlon. The brand is very excited that British Triathlon’s already legendary athletes will continue to write history wearing Z3R0D.”
The relationship with British Triathlon will currently run until the end of 2016.