The XTERRA England Championship weekend, triathlons premiere off-road event in 2013, is seeking commercial and sporting partners in what is set to be a historic first year of racing, set in the heart of the South-East of England in the stunning surroundings of the Vachery Estate, in Cranleigh, Surrey on the weekend of the 7-8th September 2013.
The XTERRA England Championship weekend looks forward to welcoming over a thousand active triathletes, mountain bikers and open water swimmers to what is set to be a wonderful sporting event that encompasses the main championship race (a 1.5km swim, 30km bike and 10km run), a ‘Try an Xtri’ Sprint triathlon, a multi-lap 6-hour endurance mountain bike race, mountain bike team relay race, and the 1.5km and 3km open water swims that form the concluding events of the H2Open Water Swim Series.
The race offers sponsors and commercial partners the chance to reach thousands, if not millions of active, affluent individuals through direct branding and audience interaction with additional television coverage of the race. The XTERRA England Championship weekend will be filmed and screened in an hour long highlights programme on Channel 4, before being repeated extensively throughout the year on the Ch4 network, Sky Sports and Eurosport, delivering brands associated with the event via satellites to millions of households.
The event also has a media partner in the form of 220 Triathlon magazine, the sport’s best-selling publication, and as an international event, receives year-round coverage in the triathlon and mainstream media. The TV exposure alone makes this a fantastic value package for any brand looking to partner within the aspirational world of sport.
The physical profiles of athletes attending XTERRA England vary from the most dedicated professional, to a weekend warrior having giving triathlon or mountain bike racing a go for the first-time, but common traits are that of a group of highly motivated and affluent individuals who are committed to enjoying a healthy lifestyle. Triathlon is the fastest growing sport in the UK with 31% participation growth per year and 20% of the triathletes completing their first triathlon in 2012.
There are a range of partnership opportunities for a brand to be associated with this globally recognised series of events, as well as playing an important and recognisable part in each athlete’s journey towards completing an XTERRA triathlon. Sponsorship of the XTERRA England Championship Festival will deliver your brand leverage over a number of months and an indelible brand experience to deservedly proud finishers and a captive live and TV audience.
Packages available include those specially tailored to local businesses offering them entry level exposure, an on-site expo, through to title sponsorship offering year-round coverage and a global TV market. These can be tailored to meet the differing needs of the interested parties.
To partner with this amazing opportunity and event, or to receive the full sponsors pack, please contact Richard Campbell from Brave Events on media@braveevents.co.uk.
The event website is packed with more information and can be found here: http://xterra-england.co.uk/
PIC CREDIT: www.sussexsportphotography.com
