The Toshiba Windsor Triathlon

Uk's flagship event has a huge new sponsor


Toshiba UK and Human Race, the UK’s leading multisport event organiser, today announce a two-year partnership that will see Toshiba UK become headline sponsor for what will become the Toshiba Windsor Triathlon, the country’s most prestigious event of its kind. The event attracts 2,500 competitors, including a world-class elite field, who will compete to win the coveted race winner title.


Toshiba is supporting the partnership with an integrated marketing programme which includes social media activity, an online campaign and media partnerships. As part of the sponsorship, the Toshiba logo will adorn the race barriers, swim caps and flags on the day of the event – highlights of which will be aired on Channel 4. As well as the marketing campaign, a group of Toshiba employees will be taking the sponsorship to the next level themselves, as they train to take part in the race on the big day.

The partnership builds on Toshiba’s heritage of sports partnerships, which have included several other high-profile global sponsorships in recent years, and follows the announcement that Toshiba will sponsor this year’s Rugby World Cup,

“Triathlon racing is the fastest growing Olympic sport in the UK, with more and more people taking part every year. With the anticipation growing for 2012, we’re excited to be part of this activity, which has seen an enormous response from keen athletes across the country.” said Matt McDowell, Marketing Director; Toshiba UK.  

“Technology and sport are becoming ever more integrated, with advances in the field improving every aspect of sport easier and more enjoyable – from recording and monitoring stats and scores, to offering advanced training software. It’s a great fit that a leading technology manufacturer like Toshiba offers its support with events like this, and we’re thrilled to be on-board for this year’s race”.

John Lunt, Human Race Managing Director added: “As the Windsor Triathlon celebrates its 21st year, we are delighted to have Toshiba on board as title sponsor. It is fantastic to be working with a dynamic global brand whose extensive range of technology products are integral to the lives of our athletes and we look forward to developing the event together.”

On the weekend itself, Toshiba will showcase its range of laptops, televisions and camcorders in the race village and awarding them as prizes to winning competitors in each sector.


The 2011 Toshiba Windsor Triathlon takes place on the 11-12 June, and includes a 42km bike ride, 1.5km swim and 10km run for the Olympic and Elite race and a 750m swim in the Thames, a 5km run and a 30 km bike ride for the Sprint race. For more details about the Windsor Triathlon visit