New sportive for Silverstone

Specialized will be organising a new Sportive event in 2010 called the Specialized Silverstone Sportive. The multi choice distance challenge will be held at the Porsche Experience Centre and will start from the exclusive Porsche tracks next to Silverstone Formula 1 Grand Prix Circuit on 4 July 2010.



Jointly organised by Specialized and the renown event management company VoTwo, the new Specialized Sportive will benefit from an exclusive start and finish venue and facilities. The promotion of the event will be handled by Specialized while the pre and post registration process and logistics will be managed by VoTwo.



Richard Hemington, MD of Specialized explained, “This is the first Specialized Sportive, what better location for it. Sportives are increasingly popular and we wanted to give these riders a great landmark for a new endurance challenge. It all came together when we met up with VoTwo”.



VoTwo “are really looking forward to working with Specialized to put on a great sportive event on one of the biggest weekends in the global cycling calendar – the beginning of the Tour De France 2010. It will be fantastic for riders of all abilities to be able to act on the buzz of inspiration created by the Tour and get out there to challenge themselves over 25, 50 or 100 miles on 4 July”.



Cyclevox was instrumental in getting the two companies to discuss a potential partnership. Anthony McCrossan, Director at Cyclevox said “we are very proud to have brought VoTwo and Specialized together to create a unique event on the sportive calendar. When we sat down with both companies we identified a real appetite to do something new, and are really pleased to have enabled them to do that. With two innovative, ambitious and dynamic companies developing the event, riders taking part in the Specialized Sportive are going to have a real day to remember”.