New owners for Ironman UK

The World Triathlon Corporation (WTC) announces that the Ironman UK and Ironman 70.3 UK events will operate under new leadership

The World Triathlon Corporation (WTC) announces that the Ironman UK and Ironman 70.3 UK events will operate under new leadership.
 
Chris and Ali Boon, who introduced Ironman UK in 2001 and have served as organisers since, will be stepping down as producers of the events. Kevin Stewart has been appointed to Managing Director for Ironman events in the UK and Ireland. Kevin brings more than 20 years of sports marketing experience to his role, focusing the last 10 years on developing the largest multi-sport events in the UK as well as the country’s first closed-road cycling event.
 
“The Ironman brand is established in the UK, but it is time for us to step down and let Kevin steer the course for events,” said Chris Boon. “We have enjoyed every minute of the past decade, making friends along the way and witnessing thousands of finishers cross 17 finish lines.
 
“We know the next 10 years will be as thrilling as the last and we look forward to watching from the sidelines! Thank you to staff, captains, marshals and volunteers for making the events possible and thank you to each and every competitor – the athletes are what make the events truly special.”
 
“I am delighted to have the opportunity to further develop the Ironman brand in the UK at this exciting time in its history,” said Kevin Stewart, managing director for Ironman events in the UK and Ireland.
 
“With the introduction of new events in Wales and Ireland, we are expanding the Ironman portfolio. Our team will be working hard to build on the foundations laid to date with a focus on delivering the ultimate event experience for participants and spectators.”
 
While a new Race Office will open in the near future, enquiries should be directed to UK@ironman.com or 01865 596266 at this time.
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