Chain Reaction Cycles has announced they're to sponsor The Cycle Show, a new cycling based chat show which premieres at 8pm on Monday 23 July on ITV4.
The 8 x 30min series, produced by Century TV, will air in HD on Monday evenings at 8pm from 23rd July and will be repeated on Saturdays at 5:30pm and on Sunday mornings, will be available on ITV4+1 as well as the ITV Player.
The programme will be presented by Graham Little with support from Rob Hayles and Anna Glowinski and will be filmed on Sundays at the Look Mum No Hands café in Old Street, London.
Following the latest cycling news and trends, the show will also include features with a two-wheeled theme, from Top Gear style challenges to technical know-how. With riding adventures and interviews from cycling legends, The Cycle Show looks at the lifestyle and fashion as well as the sport, across all disciplines.
Regulars will include a Rolla Sprint Challenge, supplied by Rollapaluza, and the first few shows will feature names such as Eddy Merckx, Nigel Mansell, Wayne Hemingway, Graham Obree and Gary Kemp.
Follow The Cycle Show on twitter: @thecycleshowtv and on facebook https://www.facebook.com/pages/The-Cycle-Show/482979918385875