Ironman Canada becomes Challenge Penticton

Challenge arrives in North America

Adam Konanz (47) of Penticton today made history as the first athlete to sign up for a Challenge Family event in North America. Standing in line since the small hours of the morning, Adam has volunteered at the Penticton race since 1983, did his first race in 2010 and was delighted to be the first in line.
Challenge Penticton entries opened today to early morning queues as athletes signed up to the Challenge Family’s first long distance triathlon to take place in North America.
Athletes who stood in line today received a special loyalty discount price of $599 taxes included. “It was important for us to say thank you to those athletes who were able to show their support of Challenge Penticton by signing up in person,” said Challenge Family CEO, Felix Walchshöfer who was on hand with coffee and pastries for all the athletes in line this morning.
Challenge Family are also supporting the athletes with a refund policy that features a two-month grace period until 27 October 2012, during which they are able to receive a full refund should they need to withdraw. After this time, athletes can receive a refund less $60 until 1 July 2013.
Challenge Penticton will take place on 25 August 2013 on the same course that athletes have grown to know and love. The race is part of the Challenge Family global series of long distance triathlons features 12 races throughout Europe, North America and Australasia. Challenge Family events are known for their excellent athlete race experience, their support for the communities in which they take place and commitment to the growth of the sport.
For further information on Challenge Penticton visit For further information on Challenge Family visit or or follow on Twitter @Challenge_Famil.