Two mass participation events companies have joined forces to create the UK’s largest and most diverse mass participation events company; owning and delivering over 55 events in triathlon, cycling, running, duathlon, aquathlon and open water swimming for over 100,000 participants of all abilities and ages.
Participate Sport and Human Race have merged to combine a portfolio of events including the Toshiba Windsor Triathlon, Cycletta, the Eton SuperSprint Triathlons, Festival of Sport Cornwall, Wiggle Dragon Ride, Etape Cymru, Off Road Winter Series, the Speedo Open Water Swim Series and a partnership with the British 10k Run powered by Nike+.
The merged event portfolio now includes 16 triathlons, nine cycling events, 11 running events, 10 open-water swims, seven kid’s events and one Festival of Sport.
These events bring together an active community of over 100,000 people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish.
The participants vary from nervous first-timers from 8 to 80 through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.
The two companies will unite under the Human Race moniker.
The new Human Race CEO, Nick Rusling, will head up the company. Rusling was formerly CEO at Participate Sport and was also MD at IMG Challenger World, the company behind the London Triathlon, Blenheim Triathlon, Etape Caledonia and Run to the Beat.
John Lunt, founder of Human Race, will remain fully involved on a senior and a strategic day-to-day basis. Lunt has also been the Event Director for some of the major triathlons in the UK; the Commonwealth Games Triathlon in Manchester 2002, ITU World Cups in Salford and is currently the Sport Manager for Triathlon in Hyde Park this summer.