Hoy bikes update

News about the imminent launch of Sir Chris Hoy’s maiden range of bikes

Sir Chris Hoy announced the launch of his HOY brand in partnership with Evans Cycles some five months ago and the initial range of seven bikes is almost upon us, due late May.

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Chris’ involvement with the project has been central to its progress and direction from the start; working closely with a small design and product team to develop a range of bikes which truly reflect his personal tastes. “I wanted a HOY to be everything that I look for in a bike, with a stiff and responsive frame whilst maintaining a competitive weight and good comfort level. I prefer unfussy styling with no excessively curved tubes or crazy profiles, with balanced aesthetics and unique detail.”

From establishing the brand, to working closely with his designer James Olsen on perfecting geometry, tubing choices, and specifications, Sir Chris put all sample through their paces.

Commenting on the process, Sir Chris said: “I’m really enjoying building my brand from scratch. There are so many aspects that need to mesh perfectly and finding that balance has been very exciting and rewarding. It’s a childhood dream to have not just your name on the down-tube, but your own bike and now this is becoming a reality. It’s been a fun process and I just can’t wait to get them in-stores and out on the road, it’s something I’m very proud of.”


With the first three road bikes and four city bikes due in stock exclusively at Evans Cycles at the end of May, plus an entry-level track bike and 650c junior road and track bikes penned in for early Autumn, Sir Chris is already working on future projects including a higher-end carbon offering.

“We decided to start out with a relatively select range of alu framed bikes as we believed this to be the best material for what we wanted to do – we didn’t want to use carbon, for carbons sake. It’s something we plan on doing in the future but is a longer term project. We’re a small team and can’t do everything at once, and do it properly so it’ll take time to develop this area.”

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Keep up with the latest news from Sir Chris and HOY bikes on Twitter: @chrishoy / @HOYbikes