The second Giant brand store to hit the UK – after Manchester – has just opened. Situated in the historic city of Cambridge, it’s located close to the city centre and train station, in a vicinity jam-packed with leisure facilities and eateries.
Ian Beasant, Managing Director of Giant UK commented “…Cambridge is a unique cycling City; a City well and truly ready for a brand store…”
This second edition to the Giant brand store family – covers 150 square metres; small, yet perfectly formed the store offers customers a unique insight into Giant’s cycling world.
Beasant continued, “…we hope to offer the local commuter market as well as give the non-cycling customers an experience they can trust …”
Giant propose to roll the concept out in key target locations. Further potential stores are already being planned in discussions with other independent partners.