Finisterre launch Seasuit Project
Apparel and surf brand Finisterre launch full-coverage Seasuit and Hijab, to promote greater access to the sea for women
Almost a decade in the making, the Finisterre Foundation (CIC) have announced their support of the launch of the Seasuit Project this May.
This will help fund the release of a full-coverage Seasuit and Hijab made from recycled sea waste and establish a ‘buy one, gift one’ purchase model, where each product purchase will coincide with a product donation to (and by) the foundation, with donated products sent to successful applicants and charity partners to allow new communities to begin their own relationship with water.
Having worked with both local and global communities to create and test the first prototypes, thanks to the Finisterre Foundation the Seasuit is now in full production.
Evolving from its origins as a surfwear solution into something that can help many kinds of women, with various needs, to access the water. Whether their barrier is cultural, medical or personal, the goal is the same as it ever was; providing greater access to the sea for women.
Design advice from Shirin Gerami
Iranian triathlete Shirin Gerami, the first woman to represent Iran in the triathlon World Championships, was one of the advisors instrumental in helping Finisterre develop the suit. Shirin supported them in understanding the cultural, functional and performance requirements of the seasuit during its initial design stages.
The Finisterre Foundation will also be supporting the launch of the Into the Sea range courtesy of a ‘buy one, gift one’ purchase model. Each product purchase will coincide with a product donation to (and by) the foundation, with donated products sent to successful applicants and charity partners.
This includes non-profit organisations such as Reclaim The Sea, which aims to support people with ocean trauma and to reimagine the ocean as a safe space for everyone. Finisterre will donate eight swimsuits to their first project – teaching eight refugee women to swim and surf in Devon — knowing just how valuable this can be as a tool for healing and mental wellbeing.
The ‘Into the Sea’ range, comprising the Seasuit (RRP £150) and accompanying Hijab (RRP £40) will be available for purchase online, exclusively via the Finisterre website.
Both products are made from Seaqual, recycled sea waste fabrics that feature a distorting pattern – cut to provide unrestricted movement whilst also ensuring safe and secure full-body coverage. Both are rated SPF 50+ for maximum UV Protection.