Chrissie Wellington has teamed up with AudioFuel and Universal Music to create Tri Harder - a range of training programmes for triathletes and runners.
Designed for use on MP3 players, the programmes provide the unique combination of Chrissie’s voice, to coach and inspire, and AudioFuel’s sports music that has a beat to match and drive the stride.
With a strong belief in the power of sport and its potential to be a force for good, Chrissie felt that a partnership with AudioFuel to co-create a range of training products was the perfect way to take her philosophy and learning out to a wider audience.
“I feel very strongly that as a professional triathlete my impact and message should be wider than my performance on the race course, and last longer than my athletic career,” says Chrissie. “And Tri Harder is one way I can help encourage people to participate in sport”.
Based on her own training schedules and applying the motivational techniques that she uses herself when preparing to race, Chrissie has worked with AudioFuel to design and coach the four products.
Lace Up is a twelve minute motivational warm up session. An ambassador of the Challenged Athletes Foundation, Chrissie has decided that 50% of all sales generated by this Lace Up product will be donated to the charity. Run Faster is an interval training session designed to help people increase the pace at which they run. Ride Harder is a pyramid interval session designed for indoor cycling use on a turbo trainer or spin bike. Finally there is a 25-minute relaxation programme, Relax.
The Tri Harder product range has components that can be used by people across all ends of the fitness spectrum; from the novice runner right up to an elite athlete training for a full Ironman event.
Regardless of the specific target in mind, the overall ambition for every product is to motivate and inspire people to perform better and achieve more than they think is possible.
Available from www.audiofuel.co.uk from 9 January (today), from £3.75.
