Boardman Bikes, Britain’s award-winning bicycle brand, has extended its partnership with the reigning Ironman World Champion, Pete Jacobs. This will see the partnership, which started in early 2011, continue throughout 2013 and beyond.
With PJ on board, the news continues the momentum achieved by the incredible results for Boardman's elite triathletes in 2012 – winning the men's Olympic Gold and Bronze medals, the men's ITU World title and the men's Ironman World title.
Jacobs rode the AiR/TT/9.8 to his Kona victory. The TT is the flagship of the range utilising all of Chris Boardman's extensive cycling knowledge, experience and engineering to create an incredibly quick TT bike – enabling an incredible run split. Chris, as Head of R&D and the entire design team, take full advantage of PJ's insight – continuously working together on developing the next generation of bikes. These bikes utilise the very latest technology and engineering with a focus on pure performance to optimise results – creating an advantage no matter what level you ride.
On the news, Chris Boardman said: "2012 was all about inspiring a generation and Pete embodies this philosophy and is a complete role model. Having the world's best long-distance triathlete riding and winning on a world-beating time trial bike, the AiR/TT 9.8, makes you feel incredibly proud and is very inspiring. Working closely with Pete, we always incorporate his feedback which informs our R&D and further pushes our boundaries with new technology, design and exciting new products – cascading throughout the range."
Jacobs will be starting the new season on 3 March at the Escape from Alcatraz event and is working on a race schedule for the season – with the main aim of retaining his 'King of Kona' crown in October.
More information on PJ and the entire Boardman Bikes range can be found at: www.boardmanbikes.com
Image: Timothy Carlson