It must have one of the most distinctive names in tri (and has certainly given us a few schoolboy laughs in the 220 offices), but today the team at Just Racing UK have announced the annual Beaverfest is to get a new identity – becoming the ‘Belvoir Castle Triathlons’.
Alan Rose, Just Racing UK managing director said: “We see the rebrand as a fundamental step in the development of the event. Calling it the ‘Belvoir Castle Triathlons’ far better aligns with the premium events that we deliver every year. We want to give the event a new identity, one that is more synonymous with the beautiful Belvoir Estate, in which we are happy to be hosting the event for the ninth year running.”
The rebranded event will be held on 24th May 2014 (middle distance) and 25th May 2014 (Olympic and Sprint events). To find out more, visit www.justracinguk.com.