Aqua Sphere named as partner of British Gas Great Swim Series 2012

Plus dates and details confirmed for Europe’s largest open-water mass participation programme

Sports marketing agency Nova International has signed up swim equipment brand Aqua Sphere as the official swim kit partner to the British Gas Great Swim Series 2012, Europe’s largest open-water mass participation programme.
 
In addition to supplying a swim cap to every participant, Aqua Sphere is making available its innovative range of wetsuits to hire or buy from Tri-store, the new official wetsuit rental partner, via the Great Swim website, www.greatswim.org, in advance of the events. Aqua Sphere is also offering its award-winning goggles at a special rate for all those taking part.
 
Comprising five open water events, for which wetsuit wear is compulsory, the British Gas Great Swim Series is staged in rivers, lakes and urban docks across the UK.


The events are as follows:

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British Gas Great London Swim on Saturday 26 May at the Royal Victoria Dock
British Gas Great East Swim, Alton Water Park, Suffolk, Saturday 16 June
British Gas Great North Swim, Lake Windermere, Cumbria, Friday 22 to Sunday 24 June  
British Gas Great Manchester Swim, Salford Quays, Sunday 1 July
British Gas Great Scottish Swim, Strathclyde Country Park, Saturday 25 August.
 
Last year’s series attracted a record number of participants – 22,000 – across all five events, including elite open water swimmers such as Great Britain’s Keri-Anne Payne, the world 10k open water champion, and nine-time world champion Thomas Lurz – who won the 2011 Salford and Suffolk events. The duo are expected to compete in selected 2012 British Gas Great Swim Series events, along with a host of other Olympic hopefuls.

The British Gas Great Swim Series 2012 is also supported by title sponsor British Gas and category partners: Powerade ION, Aqua Pura and the Daily Mirror.