Sass Intimate range – first look

New range for women focus on intimate care and include sports-specific products

Sass Intimate Sportive range for women

If you want to get all the boys on the 220 team to simultaneously turn a funny colour and offer to go and make the tea, then opening a large box of ‘intimate care’ products for women is a pretty good way to guarantee it…

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Blushes aside though, new brand Sass are launching this week with a comprehensive range of products that aim to revolutionise the feminine hygiene category.

Nine products make up the range, but of most interest to triathletes will be the two Sass Sportive products: Intimate Protection Barrier Cream (£16) and Intimate Recovery Serum (£14). The barrier cream is designed exclusively for women (rather than being a unisex or adapted version of a men’s formula) and aims to reduce skin friction while also preventing imbalances that could lead to intimate health problems. The recovery serum is designed for use after exercise and cools and soothes skin.

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Other products in the range include a shave gel, purifying cleanser, freshness gel and post-shave skin concentrate with prices ranging from £7 to £16. All are on sale now in selected Boots stores and through the Boots website and