Ashmei first landed on 220's pages in late 2011, with their top-end run products scooping a host of rave reviews. They're now branching out into bike and triathlon gear, with some very stylish results...
Based in Hertfordshire, their founder Stuart Brooke has designed for respected brands including Rapha, Speedo, Vulpine and Madison. If their Kickstarter project is successful, then early 2015 sees the release of their first range of cycling jackets and bibs, and the self-titled Ashmei Tri Suit.
Retailing for £230, the Tri Suit has been 'blind tested' by the UK's finest triathletes in Loughborough and is aimed at every distance of triathlon. The 'ultra sonic weld' construction is free from any seams and features a hydrophobic composition that doesn't let water sink in to the garment.
The chamois includes foam patches that also withstand any water, with the elasticity of the suit ensuring that leg grippers aren't needed and compressive benefits are touted. Brooke also hinted that an Ashmei tri wetsuit is on the drawing board.
The brand have also released a cycling collection of bibs and Merino-wool bike jerseys – full pics in the gallery above.
We'll be getting our mitts on test samples later this year. In the meantime, head over to the Ashmei website.