Ben Oliver

A wearable road safety product featuring a highly visible solution for the safety of cyclists and other road users

A new training machine for swimming to build strength, technique and endurance away from the pool or the open water

Push yourself to your limits, keep up with the elite riders and prove that you can go all the way with ‘Half is Easy’

First Aid charity launches app to ensure cyclists are equipped with the essential skills needed to help others in an emergency

Highly visible inflatable dry bags for use while swimming in open water and carrying valuables and clothing when you take a dip

A new combination of electrolytes and low GI energy, to help athletes stay hydrated and energised during endurance sessions