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Ultimate guide to the best Black Friday 2025 triathlon deals

Black Friday is doubtless the best time to shop for major triathlon discounts. Here, we explain how to find proper reductions without wasting your time and money.

Kate Milsom
Best Black Friday triathlon deals graphic with presents in the corners

Black Friday is one of the biggest shopping events of the year and is a great chance to bag a bargain on all kinds of goods. Traditionally held on the last Friday of November to coincide with Thanksgiving in the US, the event has now become a global shopping phenomenon.

In recent years, Black Friday deals have started appearing well before the official date, with retailers rolling out early-bird discounts and flash sales throughout November — so keep your eyes peeled and your wallets ready for the best savings.

For triathletes, this is the perfect opportunity to stock up on essential gear and upgrade performance equipment without breaking the bank. You can expect to see big discounts on nutrition products, clothing (like tri-suits) and even bigger-ticket items such as multisport watches and some cutting-edge triathlon tech.

Whether you’re a seasoned Ironman competitor or just getting into multisport training, the right gear can make all the difference and whether you pay into the commercial holiday or not, Black Friday is regardless the ideal time to invest.

With Black Friday only days away, some retailers have already launched their early triathlon deals, giving eager athletes a head start on the savings. We’ve rounded up the best bargains we’ve found on our favourite running, swimming, and cycling gear.

Best Black Friday triathlon deals now

Here is where we’ll gather all of the very best Black Friday deals for triathletes both in the US and UK. We’ll be updating this page as new offers go live, so keep your eyes peeled, your browser refreshed, and your wishlist ready.

When is Black Friday?

This year, Black Friday falls on 28 November. Traditionally, Black Friday takes place on the Friday immediately after Thanksgiving in the United States, marking the unofficial start of the festive shopping season. While the main event happens on that day, many retailers now begin their promotions earlier in the week, or even as early as the start of November, with discounts continuing through the weekend and into Cyber Monday on 1 December, which focuses more on online deals.

Where to shop on Black Friday

Black Friday has been adopted by almost all retailers, and cycling, running and swimming gear websites are no different. But it’s worth looking elsewhere too. 

There are also good Amazon Black Friday deals on triathlon stuff. The massive online retailer tends to offer big discounts on energy gels, bike computers and most things in between. 

Why you can trust 220 Triathlon

At 220Triathlon, our testing is always independent, rigorous and informed by our expert knowledge. Our team tests and reviews dozens of new products every month, including everything from triathlon watches and swimming goggles to energy gels and running headphones. We’ll use this same objectivity and expertise to select Black Friday deals for you: often we’ll have reviewed products we recommend and or have bought and used them ourselves. Moreover, we’re attuned to the prices of these products, so we can recognise when a reduction is genuine.

How to spot a Black Friday triathlon deal

best cycling gift ideas

Meanwhile in this article, we’ll explain how to sort a good deal from a dud, or even worse, a scam. More broadly, we’ll offer advice on how to shop online in and around Black Friday. 

Just because a product is reduced, it doesn’t mean it represents a good deal. For example, it could just be a poor-quality item. For this reason, check reviews of the product from reputable, independent websites, such as 220Triathlon, before checking out. 

Another reason something might be discounted is that it’s old or being replaced by a newer model. While this isn’t necessarily a problem, you should check that the brand will continue to support the previous version.

If it’s a tech gadget, will it receive the latest software updates? Will you be able to source replacement parts for a bike or wheelset you buy? If the answer’s no, you might be buying into a soon-to-be obsolete technology. Sometimes it’s hard to be sure, but it’s worth bearing in mind. 

A common trick some retailers use around Black Friday is to raise the price of a product months beforehand then ‘reduce’ it for the day. The result is that the Black Friday price is not a deal at all, and could even be pricier than RRP. To dodge this trap, follow the real price of products yourself before Black Friday. 

How to avoid scams and fake deals

Wetsuits with deal sticker on a white background
We’ll help you sort the proper bargains from the fake deals.

The old adage that ‘if it looks too good to be true, it probably is’ still holds true, and never more so than on Black Friday. 

Be wary of suspiciously low prices. These may not include the product you’re expecting or it could be an outdated model that is nearly redundant. 

In the worst case scenario, someone could even be trying to scam you. To reduce your likelihood of getting conned out of cash, only shop on websites that you trust. 

Take any deal circulating on social media with a pinch of salt. A fraudster could be trying to impersonate a popular website. 

How to shop smart on Black Friday 

Research, research, research – The best approach to Black Friday shopping is to hone in on one or two products you want and specifically search for them on the day. This way you’ll know you actually want the product, you’ll be able to recognise a genuine saving and you won’t waste time speculatively trawling through websites. 

Leave the work to experts – We’ll scour sites for the best Black Friday triathlon deals to save you time and money. So make sure you visit the 220 Triathlon homepage before starting your bargain hunt. 

Compare price – When you spot what you think is an excellent bargain on a particular product, it’s still worth checking what other retailers are offering on it. Their prices may be lower or they may charge less for shipping, for example. 

Be prepared to step away – If you can’t find an outright deal on Black Friday, you’re better off saving your money than wasting cash on something you don’t need. There’ll be sales over Christmas and other promotional periods, like Amazon Prime Day, to give you another chance.  

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Profile image of Kate Milsom Kate Milsom Freelance sports journalist

About

Kate Milsom is 220 Triathlon's former staff writer. She's a keen endurance triathlete, marathon runner, and bikepacker and her interests include cycling, nutrition and sports injury. Having previously bikepacked across Europe solo, Kate advocates for adventure and inclusivity within sport.

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