Unique Triathlon Event, ‘Tri-Fest’, Launches in the UK in Partnership with Jaguar.

Exciting new triathlon festival weekend set to take place in July 2019, in partnership with Jaguar and with support from 220 Triathlon.

The first UK triathlon festival of its kind is set to launch next year, providing an unforgettable weekend. The Jaguar Tri-Fest combines two days of triathlon racing at all levels with up-and-coming acoustic musical talent, high-end glamping and delicious food and drink, for a unique triathlon experience.

Set to take place from 20-21st July at the iconic Dorney Lake in Windsor – home to the London 2012 Olympics – the event is expected to attract thousands and will cater for competitors of all ages and abilities. Several races are scheduled to take place over the course of the weekend, including individual, team and children’s races and John Lunt, Olympic triathlon organiser for the 2012 games and of many award-winning triathlons has joined the team as race director.

Alongside the Olympic, Sprint and Supersprint Triathlon distances, the event village will include acoustic live music, a champagne garden, children’s activities and glamping facilities, so there’s plenty to do even for those not competing! Event partner Jaguar will also be offering a range of dynamic driving experiences in some of its latest models.

Speaking about the festival, David Paton, Co-Founder said: “We’re very excited to announce Tri-Fest with our headline sponsor Jaguar. I think there’s a wonderful opportunity to offer fitness enthusiasts and triathletes a new sort of race experience. I also think there’s a big opportunity to encourage people who aren’t usually active to sample something different and challenge themselves with friends and family, without the competition, while having fun.

“Tri-Fest is about celebrating triathlons but also about creating a festival experience around it, with music, food and drinks, and lots of events in-between. We want racers to bring their friends and family and to celebrate the weekend. We’ve secured a wonderful location and we’re busy behind the scenes working with lots of different partners to offer attendees something truly memorable.”

Anthony Bradbury, Marketing Director at Jaguar Land Rover UK, said: “This is Jaguar’s first triathlon partnership and we are delighted to play our part in helping grow the sport in the UK by not only bringing a new event to the triathlon calendar, but one that appeals to all abilities and families. In addition to dynamic driving experiences for guests, we will also be providing vehicles from the award-winning Jaguar range to the event operations team, for use throughout the Festival. Triathlon is a natural fit for the Jaguar Brand; the Art of Performance is about exciting the senses and delivering moments to remember, just as Tri-Fest will undoubtedly do”.

220 Triathlon will be official media partners of Jaguar Tri-Fest. Editor Helen Webster says: “We’re really excited to see something new coming to the UK triathlon market and are delighted to be involved as media partners. 220 Triathlon celebrates its 30th anniversary next summer, so this was the perfect opportunity for us to celebrate with as many triathletes as possible at an event that is all about fun, celebration and the enjoyment of triathlon!”

If you’re interested in taking part in Jaguar Tri-Fest, you can find out more and purchase tickets through Early-bird tickets are now on sale with an exclusive discount, so there’s no time better to book your place with family and friends.


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Sounds very much like the Ripon Triathlon Weekend sponsored by The Black Sheep Brewery as written about by Martin Brunt recently in 220 which has been going on for years now


£110 for a standard distance race are you kidding me.... £85 for a sprint... and you wonder why there are less people entering into our races.

Think of the future growth of the sport and not your bank balance. I have been in this sport for many years and watched it go from affordable races to this overpriced commercial nonsense it’s a very bleak future if this continues.

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