ITU announces partnership with Chain Reaction Cycles
Federation teams up with world's largest online bike store for 2013 World Triathlon Series
The International Triathlon Union (ITU) has announced its partnership with Chain Reaction Cycles for the 2013 ITU World Triathlon Series. Chain Reaction Cycles, the world's largest online bike store, will serve as ITU's official retail performance partner.
"The ITU World Triathlon Series has seen astonishing growth year after year," ITU President and IOC Member Marisol Casado said. "The 2013 season promises more thrilling ITU racing, which will culminate in London where we witnessed some of the most spectacular action in the history of our sport."
Entering its fifth year in 2013, the ITU World Triathlon Series will showcase eight first-class events starting off in Auckland, New Zealand, followed by San Diego, Yokohama, Madrid, Kitzbühel, Hamburg, Stockholm and finishing with the World Triathlon Grand Final in Hyde Park, London.
All elite women's and men's races will be broadcast live to an international TV audience of more than 160 countries, as well as streamed online. Each stage will also feature age-group races, enabling participation from triathletes on a global scale.