Group Advertisement Manager - Darren Gratton - 0117 314 8309

220 Triathlon Magazine is officially the UK’s leading triathlon title and has been since its launch in 1989 with an ABC of 24,009 (Jan - Dec 2010)

220 has unrivalled access to the sport’s top stars, and events worldwide and in the UK, with exclusive media partnerships for the majority of key UK events including The London Triathlon and ITU World Championships. 220 is always the first with world exclusives of new products, and always going that extra mile to enable our active readership to swim, bike and run faster.
220 Triathlon magazine remains the only way to reach 1 in 2 actively participating UK triathletes who are totally dedicated to their sport.

 Reader Profile: (from Readership Survey May 2009)

• With a readership of almost 50,000 comprises readers who are both extremely loyal and highly affluent
• 81% male, with an average age between 26-45
• Highly educated professionals (18% educated to Masters/PHD level)
• High earners (Average household income £68K (12% earn in excess of £100K)
• Competitive – participating on average in four events per annum
  • 1 in 4 of readers competing overseas
  • 1 in 10 competing at long/Ironman distance
• 57% consider themselves intermediate or above
• 52% are triathlon club members
• Readers stated that reviews and advertising were a greater influence than price when deciding which product to purchase
• 65% of our readers purchase their products online 

220triathlon.com offers the best way to display your brand in front of over 30,000 triathletes every month.
Our site visitors are:

• Loyal - over 60% of visitors are returning users
• Highly affluent
• Engaged - Our users view around 7 pages per visit with returning users viewing almost 10 pages per visit with a visit length of more than 6 minutes..
• Interested - Over 75% of returning visitors visit more than one page per visit (bounce rate is less than 25%)
• Motivated - The 220Triathlon forum is viewed by almost 10,000 registered users with visitors discussing around 1500 topics each month.

(source: Publisher own statistics, July 2009)

For more information including latest rates & campaign solutions please contact Darren Gratton (Group Advertisement Manager) on 01173 148309 or Adam Soan (Senior Brand Sales Exec) on 01179 338019.

NEXT ISSUES:
January Issue 268 - OS 13th December
Copy Deadline 18th November

February Issue 269 - OS 10th January
Copy Deadline 7th December